Author: Joelle Casteix

  • Shattuck-St. Mary’s Part 2: The choice

    *** This post is updated with a statement by Shattuck-St. Mary’s.***

    SSM Headmaster Nick Stoneman
    SSM Headmaster Nick Stoneman

    In 2003, Headmaster Nick Stoneman had a choice.

    His drama teacher had been found with child pornography on a school computer. This same teacher—Lynn Seibel—had admitted to being complicit in “Naked Dance Parties” with male students in school bathrooms. Seibel was also rumored to have conducted a special AP (Advanced Placement) class in penis enlargement.

    What is the headmaster of one of the nation’s most elite boarding/day schools to do?

    Shattuck-St. Mary’s (SSM) in Faribault, Minnesota is considered a “feeder school” for the National Hockey league. Their alumni list is a “who’s who” of the professional sport. Tuition is $29,000 a year for the day students and $43,000 for students who live at the school. There’s a lot at stake.

    Plus, Stoneman had no idea how many students had been “peeked at,” groomed, or molested by Seibel. He also had no idea if Seibel had created pornographic images of any of SSM’s students.

    It gets worse. There were other teachers at the school who had molested students. While we don’t know how much Stoneman knew in 2003, but by 2012, Seibel and another teacher, Joseph Machlitt, would be criminally charged for molesting SSM students. In 2008, a third, Leonard Jones, would kill himself after one of his victims confronted Jones about the sexual abuse.

    But I digress. Let’s get back to Stoneman’s 2003 dilemma.

    He had two options:

    The first would be to call the police, cooperate with any and all investigations, reach out to alumni who may have been abused, and ask for help from the community to make sure that predators like Seibel never have access to students again. Sure, he would take a PR hit and parents would be upset. But if he dealt with the issue head on, he could easily win the support of parents, especially if he took charge to ensure that the school was a safer place.

    The second option would be to keep things hush-hush and pay off Seibel to make him go away.

    I’ll give you one guess what he did.

    (Seibel went on to teach in Rhode Island and act in small roles in Hollywood before he was arrested and convicted of molesting SSM students in 2013.)

    So, why would a headmaster—whose personal mission should have been the education, emotional encouragement, and safety of the children in his care—make this kind of decision?

    It’s simple. He loved and feared the institution more than he cared about the children in it.

    He took the dangerous “long view” and thought, “Gee, most of the kids who knew Seibel will graduate in a couple of years. But the school will be around for a lot longer. This is a small problem that the school will live through. The kids come and go, but the school’s legacy is eternal.”

    In his heart of hearts, I bet he actually thought he was doing the right thing. He was so indoctrinated into the “institution,” he completely forgot what the institution was supposed to do.

    Sounds a bit harsh and over-simplified, but that’s basically what happened.

    Stoneman is not an outlier. We saw this behavior at Penn State and continue to see it in Catholic dioceses and other hierarchical and secretive religious groups across the country. In fact, even in my own case, the then-principal of Mater Dei High School Fr. John Weling let the man who abused me and other girls quietly resign. Years after the cover-up was exposed, Mater Dei gave Weling its “Ring of Honor” award (And when you think about it – it makes sense. He did protect the school from scandal, which seems to be their mission). Later administrators at the school covered up for abusers such as Larry Stukenholtz and Jeff Andrade – even letting Andrade back on campus after admitting to molesting at least one girl for more than a year.

    And like Mr. Stoneman, the principal and president of Mater Dei who covered up for Stukenholtz and Andrade still work at the school.

    So why does Stoneman still have a job? Why do the principal and president of Mater Dei?

    Because when it comes to institutions, our society has a tragic blind spot. Donors who give these schools millions of dollars think, “These administrators have made these schools into powerhouses. They have educated thousands of children. Why let one rotten apple spoil the barrel? What about the money I donated?” Parents who send their kids to the school say, “Things have changed. Besides, who knows how ‘willing’ those victims were? My child would never go to naked dance parties or an AP class on penis enlargement.” (I will address the problem with this view in a later post)

    Stoneman and the administration at Mater Dei have jobs because we let them. And when we let them, we tell victims and predators that NOTHING has changed. Because NOTHING has.

    Institutions are only as good as the people who run them. If they are rotten, so is the institution.

    Stoneman had a choice. He made the wrong choice. Now, it’s up to SSM.

    UPDATE – 2/10/14

    Shattuck-St. Mary’s issued a statement about recent coverage of the Seibel case.

    “The crux of the matter is simple: did we do the right thing in deciding to remove Lynn Seibel from our school and did we do it the right way? Even with the benefit of 12 years of hindsight, we believe we made the right decision for the right reasons, made with the facts as we knew them.”

    We respectfully disagree. You can read the whole thing here.

  • The Total Failure of Shattuck-St. Mary’s

    A boarding school. Naked dance parties. Child pornography. Molestation. An arrest. A suicide. Allegations. Lawsuits.

    A cover-up.

    Total institutional ethical failure.

    20121010_shattuck3_33

    When I first heard about the scandal at Minnesota’s Shattuck-St. Mary’s (I’ll refer to it from now on as SSM), I had a hard time wrapping my arms around the extent of the criminal behavior. And let’s face it, I am not a novice when it comes to these cases. It takes a lot to shock me.

    SSM, a grade 6-12 Episcopal boarding and day school located about 50 miles from Minneapolis, also reminds me of a school a little closer to home—one that suffered its own huge institutional failure when it came to child sex abuse and cover-up.

    There is so much to discuss, that I have decided to write a series of posts about SSM and what happened. I am also going to try and tackle some of the questions we are all asking. Things like:

    I am also going to look at some of the players—people like:

    That’s a lot to talk about. But the only way to stop this kind of cover-up in the future is to truly understand how and why it happened here.

     

  • Do you know the signs of child sex trafficking?

     

    I didn’t … and note: these children can be as young as 11

    From today’s OC Register (emphasis mine):

    Though there isn’t a single background or profile that describes all those girls, summit presenters said there are typical risk factors – including poverty, family dysfunction, learning disabilities, childhood sexual abuse, isolation, emotional distress and lack of social support.

    Presenters asked teachers to keep an eye open for certain behavioral indicators of trafficking – ranging from sporadic attendance and signs of physical bruises or depression, to a student having a noticeably older boyfriend, getting a “branding” tattoo or saying she is employed, even though she lacks a work permit.

    Read the whole thing.

     

  • McDonald’s Fatal Marketing Flaw and How to Fix It

    I know that this blog post is totally off topic. But bear with me.

    McDonald's marketing? I'm not lovin' it
    McDonald’s marketing? I’m not lovin’ it.

     

    Think about this: When you want a hamburger, does an ad for oranges, milk, and yogurt entice you? What if the ad also tells you to exercise?

    This week McDonald’s CEO Don Thompson stepped down after more than 25 years with the company. It’s been a dismal year for the fast food giant—low monthly sales, a tainted meat scandal, etc. There have also been some court rulings on McDonald’s relationship with the employees in its franchised restaurants that have not bolstered confidence in the way the corporation is run.

    But I am not here to talk about that. Instead, I have a humble suggestion for Thompson’s successor and his marketing and advertising departments: Quit bowing to the food police and advertise what you really are—fast food.

    What do I mean? Well, as a mother and a former PR/marketing professional, my worlds collide the second my son turns on the television. (Yes, he watches TV. He also plays video games, although he’s not a huge fan of fast food. But I love fast food, and I am not ashamed to admit it).

    The ads that annoy me the most? The McDonald’s Happy Meal.

    It’s not because the ads have a stupid jingle (Stompies, anyone?), or that they make my son churn with envy (anything Lego). It’s because McDonald’s has it all wrong. They don’t understand their market, they don’t understand their product, and they certainly don’t understand their consumer benefits.

    What do I mean? If you turn on any of the kid-centered TV networks, the you’ll find ads touting the goodness of yogurt, milk, oranges. The ads will talk about the fun of exercise and the importance of reading. And these ads for for the McDonald’s Happy Meal. Exercise, oranges and milk are NOT benefits that McDonald’s customers want. That’s what HOME is for.

    The corporation has bowed to critics who claim that the Happy Meal is junk food and should be more healthy. But it’s not McDonald’s job to fight the obesity crisis. It’s their job to sell food. Their product is comfort fast food. Their market is people who want comfort fast food. The benefit is that comfort fast food makes people happy (McDonald’s french fries make me very happy). But McDonald’s has totally lost sight of that.

    Let’s face it, McDonald’s: Leave the health food to Whole Foods and stick to what you know. If I want my kid to have the goodness of oranges, yogurt, and milk, I will open the fridge and give it to him. If I have a hankering for junk food, I will go to a hamburger joint.

    But I am not going to go to McDonald’s (food quality aside), because their ads keep trying to tell me to eat healthy and get more exercise. I get plenty of exercise and I eat healthy 88% of the time. I go to fast food for a TREAT. So instead, I am going to go to Carl’s Jr. or In-N-Out, because they make no excuses for what they are. And really: why is a fast food restaurant telling kids to exercise? That’s not their mission. Their mission is FOOD.

    It’s time for McDonald’s to tell the health food lobby to lump it and embrace who they are: fast food that reminds you of childhood. They should market themselves like other fast food places, with good, “hamburger joint” food for special occasions and treats.

    If people decide to eat there every day, that’s their decision. But I’ll tell you this: the people who eat there every day aren’t eating oranges and yogurt.

    But I doubt the McDonald’s folks will listen to me …