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The Worthy Adversary

Joelle Casteix: Author, Speaker, Advocate … and accidental activist

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Category: Marketing

Inside the TEDx speaker’s mind

April 29, 2015April 29, 2015 Joelle Casteixarmored child

What do you do when you get the chance of a lifetime? Worry. And sweat. I was selected to be a speaker for the May 30 TEDx Pasadena Women conference. Being a speaker at TED and TEDx are HUGE goals of mine … so I have to admit: when I received the acceptance, I thought that…Continue reading Inside the TEDx speaker’s mind

McDonald’s Fatal Marketing Flaw and How to Fix It

January 30, 2015 Joelle CasteixAbout me

I know that this blog post is totally off topic. But bear with me.   Think about this: When you want a hamburger, does an ad for oranges, milk, and yogurt entice you? What if the ad also tells you to exercise? This week McDonald’s CEO Don Thompson stepped down after more than 25 years with…Continue reading McDonald’s Fatal Marketing Flaw and How to Fix It

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Joelle at TEDx: The Power of Responsibility

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